Tasva, launched in 2021, is an Indian men’s ethnic and wedding wear brand created by Aditya Birla Fashion and Retail Ltd. and designer Tarun Tahiliani. The brand combines Indian heritage with contemporary design, focusing on modern occasion and wedding wear for men.
Located in Omaxe Chowk, Chandni Chowk, Delhi, the Tasva store benefits from a high-footfall retail environment and an established wedding-shopping destination. The area’s strong demand for men’s ethnic and wedding wear makes it well suited for a premium occasion-wear brand like Tasva.
