MINISO, founded in 2013, is a global lifestyle and value retail brand offering affordable consumer products across categories such as toys, collectibles, home accessories, stationery, beauty and electronics. The brand operates across 100+ countries and regions and is particularly known for its playful retail experience and popular global IP collaborations.
Located in Trehan IRIS Broadway, Greater Noida West, MINISO benefits from a large residential catchment, growing consumer spending and an active retail environment. The area’s mix of families, young professionals and younger consumers provides a suitable customer base for a lifestyle and value retail brand like MINISO.
