
FirstCry, founded in 2010, is a leading baby and kids retail brand offering clothing, footwear, toys, diapers, nursery products and other childcare essentials. The brand operates through its online platform and a large network of 1,000+ physical stores, giving it a strong omnichannel retail presence.
Located in Greater Noida West, the FirstCry store benefits from a large and growing residential catchment with a strong presence of young families. The surrounding housing communities, improving connectivity and everyday retail demand make the location well suited for an established baby and kids retail brand like FirstCry.

