Ethera Diamonds is a contemporary Indian fine-jewellery brand specializing in IGI-certified lab-grown diamonds and BIS-hallmarked gold. Founded by Sharad Arora and Nitesh Jain and backed by BlueStone Jewellery, the brand focuses on design-forward, consciously made diamond jewellery for modern everyday wear.
Located in Greater Noida West, the Ethera Diamonds store benefits from a large and growing residential catchment, expanding premium retail activity and improving connectivity. The area’s mix of affluent families, professionals and young consumers provides a relevant customer base for a contemporary lab-grown diamond jewellery brand like Ethera Diamonds.
