Ethera Diamonds is a contemporary Indian fine-jewellery brand specializing in IGI-certified lab-grown diamonds and BIS-hallmarked gold. Founded by Sharad Arora and Nitesh Jain and backed by BlueStone Jewellery, the brand focuses on design-forward, consciously made diamond jewellery for modern everyday wear.
Located in Greater Noida West, Ethera Diamonds benefits from a large and growing residential catchment, expanding premium retail ecosystem and improving connectivity. The area’s mix of affluent families, working professionals and young consumers provides a suitable customer base for a contemporary lab-grown diamond jewellery brand like Ethera.
