ASICS, founded in Japan in 1949, is a leading global sportswear and athletic footwear brand, particularly recognized for its performance running shoes. The brand offers footwear, apparel and sports equipment and is known for performance technologies such as GEL cushioning and FlyteFoam.
Located in Greater Noida West, ASICS benefits from a large and growing residential catchment, rising purchasing power and an expanding premium retail ecosystem. The area’s mix of young professionals, families and fitness conscious consumers provides a suitable customer base for a global sports and performance footwear brand like ASICS.
